I often question whether the brand is a strong enough representation of the things that I believe in. The brand may simply seem like leather bags to most, however Beara Beara is a lot more than leather bags to me.
For me, the brand is an expression of my interests, passions and beliefs.
Two of my strongest passions are for freedom and for adventure.
This stems from a belief that everyone deserves an opportunity to determine their own paths in life. I believe people should not take their freedom for granted and explore and make adventure a priority in life.
In this short movie we have tried to capture these beliefs. A young girl encouraged by the words of her mother to embrace life, not to be afraid of the unknown and treasure those small moments.